Seahawk Global Unveils Its New Brand

Seahawk Global today unveiled its new brand identity, the fourth in Seahawk’s history: one design system for the parent company, its three business units and every brand in the portfolio, and a new website at seahawk.sh.

The company is now organized around who each part of it serves. Seahawk Infra powers web hosts and agencies with white-label software and services, from WP Maintain and Pro Services to Em Region and SeaPHP. Seahawk Media serves the open-source community with shows, publications and education, including Web Legends, WP Edition, Host List and Astro Nursery. Seahawk Direct serves businesses directly through WP Services, Seahawk VIP and Em Workers.

One family of brands

Every brand now shares the same building blocks: a turquoise mark with one piece drawn in Sea Foam, the lighter turquoise; a lockup set in golden-ratio proportions; and the color of its business unit. The two tones tie every brand together as one family. The three business units wear circles in their own colors. The full lineup is on Our brands.

The fourth seahawk

The seahawk at the top has now flown four times. It began in 2015 on Seahawk Media Group’s blue square, became Ryan’s round navy badge in 2017, and in 2019 was redrawn by Vision Trust as the turquoise bird on a navy disc, in Seahawk’s first professional rebrand. The fourth form keeps Vision Trust’s bird, refined for the design system, and sets it on a circle of its own: Deep navy fading to Navy, darker than any business unit’s circle, so the parent reads as the senior mark.

Built for the open-source web

The new seahawk.sh is served from Cloudflare’s global network, a working example of the open-source web approach Seahawk now brings to its customers. WordPress remains at the core of the business, alongside EmDash and Astro wherever speed and simplicity win.

“Seahawk is on a mission to redefine professional services, hosting infrastructure and web media,” said Ryan James, CEO of Seahawk Global. “Maintaining legacy sites is our bread and butter, and we modernize hosting fleets too. WordPress has always been at our core, and we’ve expanded into headless and static infrastructure to cover more ground.”