Meet Simon, the Seahawk Mascot
Seahawk chose its mascot in two company-wide polls: one for the illustrator, Maria Keller, and one for the name, Simon.
Seahawk wanted a mascot as sharp, observant and persistent as a hawk, with a warm, friendly touch.
It took a few tries. Seahawk’s first stab at a mascot, from earlier on, was an animated blue bird, and it was more funny than fierce.
The search for the real thing led to Dribbble, where Seahawk found the work of Maria Keller.
Four illustrators were shortlisted: Henrique Athayde, Maria Keller, Alan Oronoz (creator of the HostGator mascot) and Kazuko Kaneuchi (of WordPress Wapuu fame). A company-wide poll chose Maria Keller, an illustrator from Mexico, for her fun, cheery style, and she sketched six character proposals for the crew to choose from.
A second poll picked the name. Sunny lost to Simon by a wide margin, and Simon has been part of the crew ever since. He has since been dressed for dozens of countries and holidays: meet every Simon.
Around the same time, Seahawk got its first swag: a navy cap with the seahawk embroidered in green.
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